August 27, 2024

Understanding Election Stress: A Modern Phenomenon

Glenn Herzberg Director of Product Marketing

The Rise of Election Stress

Election stress has become a significant psychological phenomenon in recent years, marked by heightened anxiety, tension, and emotional distress in the lead-up to major political events. This issue is not limited to the U.S., but has been observed globally as political climates grow increasingly polarized. The phenomenon is particularly pronounced during presidential election cycles, where media coverage, public discourse, and societal stakes reach peak intensity.

Historical Context

While political stress is not a new concept, the scale and intensity of election-related anxiety can feel amplified in the modern era. Historically, political campaigns were less media-saturated and more localized. However, with the advent of 24-hour news cycles, social media, and the internet, political discourse has become omnipresent. This constant exposure often exacerbates feelings of uncertainty and fear about the future.

Key Drivers of Election Stress

Several factors contribute to the rise in election stress, including:

Media Saturation 

The pervasive presence of political news and commentary in daily life can lead to information overload and increased anxiety. Sensationalist headlines and polarized debates often heighten emotional responses.

  • 24-Hour News Cycles: The continuous stream of news and analysis means that political developments are ever-present, leaving little time for individuals to disconnect or process information at their own pace unless they take intentional steps to do so. This constant exposure can lead to a heightened sense of urgency and concern, as people are bombarded with often conflicting information and viewpoints.
  • Social Media Amplification: Social media platforms play a significant role in amplifying election-related content, often in a way that emphasizes sensational or emotionally charged aspects. Algorithms designed to engage users tend to prioritize content that elicits strong reactions, which can escalate anxiety and stress. Moreover, the rapid spread of misinformation and disinformation on these platforms can exacerbate feelings of confusion and helplessness.

Polarization and Conflict 

Increasing political polarization leads to a more divided public, with strong emotions on both sides. This division can result in heightened stress, particularly when individuals feel that core values or ways of life are under threat.

  • Us vs. Them Mentality: The language of divide between political ideologies has fostered an environment where there is a constant sense of attacking or being attacked.. This polarization is not just between political leaders but extends to the public, creating a societal landscape where people may feel alienated from neighbors, friends, and even family members who hold differing views.
  • Fear of the Future: For many, elections are seen as pivotal moments that will determine the trajectory of the country for years to come. The stakes can feel extraordinarily high, leading to fears about losing fundamental rights, economic stability, or social services. This fear is often compounded by rhetoric that frames the election as a battle for the nation’s soul, intensifying the emotional burden on individuals.

Personal Stakes 

It’s common for people to emphasize that elections have direct consequences on their lives, from economic policies to social rights. This emphasis on personal stakes can intensify feelings of stress and uncertainty.

  • Economic Concerns: Policies related to taxation, healthcare, and employment can have immediate and tangible effects on individuals’ financial well-being. The uncertainty about which policies will be implemented post-election can create significant anxiety, especially for those already in precarious economic situations.
  • Social and Civil Rights: Elections often bring to the forefront debates about civil rights, including issues related to gender, race, immigration, and LGBTQ+ rights. For individuals belonging to marginalized groups, elections can feel particularly high-stakes, as the outcome may directly impact their rights and safety.
  • Health and Safety: In the wake of the COVID-19 pandemic, public health has become a central issue in political discourse. Decisions about public health measures, vaccine distribution, and healthcare access are seen as critical to personal and community well-being, adding another layer of stress for many voters.

The Impact of Election Stress

Election stress can manifest in various ways, including sleep disturbances, difficulty concentrating, increased irritability, and a general sense of unease. For some, it can exacerbate pre-existing mental health conditions or lead to the development of new symptoms.

A study by the American Psychological Association found that during the 2020 U.S. presidential election, over two-thirds of Americans reported the election as a significant source of stress. This finding underscores the widespread impact of political events on public mental health.

Addressing Election Stress in Crisis Centers

Crisis centers play a crucial role in supporting individuals struggling with election-related stress. As the 2024 presidential election approaches, these centers are preparing for a surge in calls and texts from people experiencing heightened anxiety and distress.

To better equip crisis responders for this unique challenge, crisis centers can implement specialized training for their agents. This training focuses on managing the specific stressors associated with election periods, including handling emotionally charged conversations and providing support to those worried about the future.

Effective training should include:

  • Targeted Content: Strategies for dealing with the unique aspects of election stress, helping agents to de-escalate and offer effective support.
  • Interactive Simulations: Roleplay scenarios allow responders to practice handling various types of calls in a controlled environment, building their confidence and competence.
  • Evidence-Based Practices: Grounded in psychological research and best practices, ensuring that agents can deliver the highest quality care.

By investing in election stress training, crisis centers can ensure that their teams are prepared to meet the increased demand for support, providing much-needed assistance to those affected by the political climate. This proactive approach not only enhances the effectiveness of crisis response but also helps to alleviate the broader societal impact of election stress.